Future in progress

La Escocesa

La Escocesa is part of the historical heritage of Barcelona, and it has a symbolic value greater than any new brand that appears from scratch. The challenge was to find an identity that honors the past, picks up the present and points to the future.

The past of the textile factories of the Poble Nou neighborhood, the present as an artistic center and the future full of opportunities in a new multipurpose office building.

Agency: Comunica+A
Strategy: Joan Alvares