Ioio is a young and honest cosmetic brand. The first of its kind to follow the principles of circular economy: local production, use of proximity ingredients and a no-waste mindset that is reflected in its reusable packs. Its communication is simple and playful as its products.
The IOIO brand identity works on the idea of return. The return to childhood and the return of the container.
Strategy: Joan Alvares
Photography: Marc Llibre